Hey Lorna Jane fans, it’s Pop Quiz time! Do you know what the famous three icons that are stamped on all of our products really mean?
Gold star for those of you who do, but if not, allow me to take you on a little trip down memory lane…
For those longstanding LJ fans who go WAY back, you’ll probably remember when it was just a single icon, right? In the very early days of the brand, I combined my two initials L and J to form a slightly off-kilter square, which represented not only movement, but more importantly moving forward in life. That is after all the overarching message that’s helped me in both business and in life.
We used this single icon for the first couple of years, but when the brand began to grow and really establish itself in the market (it didn’t take long at all… trust me) we went through what I guess you’d call a bit of an evolution, when our Active Living Philosophy was born, and in turn our Move Nourish Believe practice. I wanted the icons to represent this three-tiered daily practice to show women how easy it really was for them to embrace Active Living every single day! I thought what better reminder to Move your body everyday, Nourish from the inside out and Believe that anything is possible than having the three icons printed proudly on your activewear?
And you know what? IT WORKED! Not only for me, but for women all over the world! One of the things I’m constantly told by my beautiful customers is that their Lorna Jane products inspire them to be more active and make better choices every day and that was what I always wanted! My dream actually became a reality!
So the next time you slip into your Lorna Jane activewear, remember you’re not only empowering yourself to Move Nourish and Believe, but you’re also inspiring those around you to embrace Active Living!