Every year in the lead up to Active Nation day we acknowledge and celebrate women that inspire us and work hard to promote Active Living. And, every year we nominate finalists and ultimately YOU decide who receives the Lorna Jane Active Living Award.
This year on Active Nation Day I was super excited to announce the winners of the 2017 Active Living Award were Katrina Scott and Karena Dawn, who we all know as the super inspiring Tone-it Up Girls!
Based in Manhattan Beach California, Katrina and Karena have been sharing their passion for health and fitness with the world for just 8 years now, but in such a small amount of time have successfully built an energetic and fun fitness community like no other.
I am a huge fan of these girls and have been hanging out with them quite a bit since my decision to spend more time in the USA.
So, I was super excited to acknowledge their success with the Active Living Award and took the opportunity to personally present them with it (any excuse for catch-up) during my last trip to LA.
And while I was there, I thought that it was a great opportunity to ask them a few questions and get some insights into what it’s like to be a Tone-it Up Girl, their lives, their business, their relationship and of course so much more.
So, after catching up over a smoothie (or two!) and before heading to the beach for a Booty Burn Workout (Have you tried this one yet?) I sat down with Katrina and Karena to get the lowdown on how they started and what they do to live their lives at 100%.
Katrina: It’s a dream come true. We feel so grateful to be a part of so many women’s lives and have an impact on their health journeys. Every day I have to pinch myself that this is our life!
Karena: Eight years ago, we met at the gym in Manhattan Beach on a Friday night and quickly began hanging out. We started going on long walks and talking about our goals and dreams, and we realized that we both wanted to start a community that brings women together. We started with just the two of us and a tripod filming fitness videos on the beach and we grew into this incredible worldwide community.
Katrina: Tone It Up has always been about community and bringing women together – that’s our passion and our purpose.
Tone It Up is a place where women can support, motivate, and uplift each other. Together we are stronger and we can achieve anything!
Karena: We always start our days with a workout and set aside some time to meditate and set our intentions for the day.
After that, every day is different! We could be filming workouts on the beach for one of our challenges or our new Studio Tone It Up app, creating content for ToneItUp.com, dreaming up new nutrition products or apparel, at events or in meetings!
No matter where we are, we are constantly checking in with our community on Instagram @ToneItUp!
Karena: That we get to do it together! It’s incredible to have your best friend as your co-founder because we get to create and experience everything as a team.
Katrina: When we first started Tone It Up, people thought we were crazy for leaving steady jobs to take a risk on something completely new. But we knew in our hearts that this was the right path for us.
We took a lot of risks — and sometimes we were scared and in over our heads — but when you have the heart and follow your intuition, that’s when something truly magical can happen.
Karena: Our community! TIU girls are so incredibly strong, beautiful, and dedicated, and they inspire us every day.
Katrina: We are constantly evolving and creating new and exciting things!
We recently released our Studio Tone It Up app! In the Studio, you can take classes with your girlfriends anywhere, connect with girls before and after class, take premium on-demand workouts anytime, and track your workouts and goals to achieve incredible results.
We’re so proud to share the Studio with our community and for everyone to try it!
Can we say chocolate ice cream?!
The Sweetest Thing
Share. Love. Inspire. Sweat.
With our Daily Workout in Studio Tone It Up and our fave yoga classes
With Lean, Clean, ‘N Green meals from the Tone It Up Nutrition Plan that make us feel amazing from the inside out!
We take time every day to set our intentions, reflect, and show gratitude for our loved ones and our beautiful community.
Well there you have it, I love these girls so much and cannot begin to express just how positive and uplifting it was to be in the same room as them, listening to their stories, their dreams and their plans for the future.
A big thank you and so much gratitude to them for their energy, inspiration and for being truly wonderful ambassadors for Active Living.
I wish them the best of everything in the future and look forward to seeing their community grow and grow and grow.
Love, Lorna xx
You can learn more about the Tone It Up Girls right here.