We’re always listening to what our customers want when it comes to Activewear choices – we see you, we hear you and we’re totally delivering on the promise of reinventing what ‘new’ really means when it comes to Activewear. We all care about health and hygiene (hands up Dettol lovers!) and this doesn’t just extend to what we put into our bodies; from skincare to understanding what our clothes are made from and how they affect our skin, we all want clear information and trusted options and we’re here to give them to you!
Lorna Jane’s First Wear initiative began back in 2017 and allows us to deliver Activewear that echoes the high standards you expect in all other aspects of your healthy lives. Our First Wear offering provides you individual garments in sealed compostable bags to ensure your first touch and wear will be the very first. Like we said, we got you!
Skin is our largest organ and one which, through our pores opening to cool us down when we sweat, transfers bacteria from our skin to our clothes and in turn, the bacteria on our clothes to our skin – gross, right?!
We’re foresaw the need for minimal skin-to-garment contact in women’s Activewear way back when, so we introduced new, strict processes for making our products to reduce pre-purchase, skin-to-garment contact and, as of late, we’re seeing how important it is that this is offered to our customers because you really do deserve the freshest and most trusted Activewear on the planet.
Here’s how we brought a new meaning to ‘fresh is best’:
- we streamlined garment finishes to minimise skin-to-garment handling
- we updated our manufacturing facility with a new packaging system to reduce individual handling and raised the bar on production and packing environments
- we ship products directly to stores to further reduce multi-handling, and;
- we’re transitioning to full use of tamper-proof and non-resealable compostable garment bags by mid 2020 (and we’re SO excited for this!)
By creating the promise of the freshest Activewear on the planet, we’ve set a new industry benchmark for active and leisurewear, and we’re crazy proud of it. So, what can you actually expect from a Lorna Jane First Wear product? Well, you know that crisp, fresh sound you hear when you open a packet of veggie chips? Imagine that, but with your Activewear.
All of your new arrival Lorna Jane, whether ordered online at lornajane.com or instore will come in individually sealed packaging so can be sure the product hasn’t been tried on and you will be the very first person to have that tight, short, sports bra, top or jacket against your skin. Nothing feels as good as being the first, areweright?!