Introducing… UNIQUELY Lorna Jane


In case you haven’t heard the blogosphere buzz or seen our teasers on Instagram or Facebook, we’re launching a brand spankin’ new collection that is unlike anything we’ve ever released. This is Lorna Jane as you’ve never seen it before.

We’re celebrating the launch of UNIQUELY LORNA JANE this Thursday 13th March in selected stores nationwide and online! Treading into new territory with sportswear shapes, chic metallics and quilted embellishments, we’re taking on a new approach to dressing for our best active lives.

Uniquely Lorna Jane is a celebration of the modern active woman. Each fashion piece captures the perfect harmony of fashion trends and an urban lifestyle, mixing runway inspired styles with sport-luxe fabrication.

Taking cues from our classic LJ Excel range mixed with high fashion inspiration, we have fused luxe fabrics with modern technology to deliver a collection that is great for sweating in but will also take you to a business meeting or Friday night drinks.


Uniquely Lorna Jane gives you the opportunity to make those favourite wardrobe staples work as activewear, think a pair of luxurious handwoven pants with a crisp white blouse and heels, add a statement necklace and you’re good to go. Or try an oversized metallic mesh knit with a pair of run shorts and wedged sneakers. No second-guessing is required when dressing for your daily life.


Uniquely Lorna Jane represents an equally unique way of life. We understand that when you look good, you feel good. Style and comfort should co-exist and a girl should never have to comprise or settle for second best.

If Uniquely Lorna Jane encourages more women to embrace Active Living and ultimately lead healthier and happier lives, we have done our job.

uniquely_moodboardBehind the seams: Inspiration for our debut UNIQUELY collection

Our promise to you is to continue to innovate and deliver stylish designs that make living active easier. No matter where you wander in search of a vibrant way of life, we will be right there with you every step of the way.




> Help us celebrate the launch of the collection in select stores at our EXCLUSIVE FASHION NIGHT

> Go behind the scenes with Lorna Jane Clarkson as she gives an insight into her inspiration, favourite pieces and how to style them.


Want to win yourself some UNIQUELY LJ?


1. Celebrate the new collection in style by pairing your favourite Uniquely Lorna Jane pieces with your everyday fashion essentials.

2. Share your Uniquely Lorna Jane look on Instagram with the hashtag #uniquelyLJ

 3. Win a brand new Uniquely Lorna Jane outfit (handpicked by the original active girl to suit your signature look).

*Conditions apply. Australian residents only. Competition opens 14.03.14 at 9:00am AEST and ends on 25.04.14 at 11.59pm AEST. Each entry will be judged individually on the basis of creativity and originality.