That’s a wrap Active Nation Day

And just like that, another Active Nation Day has come gone, leaving a trail of seriously inspiring energy in its wake, and we cannot wipe the smile off our face.


We can say in all honestly that 2016 was our biggest and best year yet, and as we scrolled through the #activenationday hashtag on Sunday night, it absolutely blew our mind to see pictures of women moving all over the world, and we’re beyond stoked to announce that this year, Active Nation Day was celebrated in 16 countries!

View the global movement in action here



As a brand that’s dedicated to inspiring women to be more active, it was so humbling to know that something that started locally was so well received it quickly grew nationally, and today just 5 years later, it’s an event that’s celebrated internationally. We have the power to create a fitter and healthier future, and each and every one of you who moved on Active Nation Day are helping to create that change. There is so much power in community, and we couldn’t be prouder of the Lorna Jane community we’ve created. 

See all the snaps from the day here.

Just to put things into perspective for you, we’ve collectively gathered 65k signatures on our petition to have Active Nation Day recognized on the Australian Calendar, contributed more than 15 million kilometres to the total global tally and in doing so, proved that your health and fitness is a priority.


We couldn’t have done any of this without your incredibly loyal and unwavering support, and can’t wait to do it all again in 2017… Mark it in your calendar, and keep Sunday September 24 free!

If you haven’t already signed our petition you can show your support here