#IAMWOMAN Lorna Jane Clarkson

What better way to kick off our month long #IAMWOMAN series than with the woman who single handily pioneered the women’s activewear category 26 years ago! I took five with Lorna Jane Clarkson to find out what it means to be an inspirational woman…


You’re a role model to so many, who are some of your biggest female icons and why?

There are so many inspirational people in my life that it would be impossible to choose just one. But I can say that the people who inspire me the most would have to be the ones that are authentic in the way that they live their lives, they follow their passions, believe in themselves and don’t try to fit in with conventional thinking. I truly believe that when you live an inspirational life and pursue your unique passions, you will inadvertently inspire those around you to do the same. 

What is your proudest achievement to date?

Well I’d like to think that the best is yet to come! But there is one thing I know for sure and it’s that my life would not have been the same without Lorna Jane! Inspiring women to live their best life through Active Living is what gets me up every morning and some of the most defining moments of my life have been sharing personal Active Living stories with my customers – when they tell me how it has changed their lives I am so humbled, proud and grateful for my amazing team that help me make it all possible. 

What or who keeps you passionate and inspired?

Just by living the Active Living Philosophy and witnessing first hand how amazing it can make you feel, inspires me every day to want to share it with more women all over the world. With the reach of today’s social media channels we can have conversations with people all over the world and my team and I are constantly inspired by customer stories and their personal journey’s with Active Living – our AMAZING customers are an endless source of inspiration, they are why we do what we do and why we want to think, do and be better every day. 

What makes you the most proud to be a woman?

Women have an amazing ability to juggle a million tasks every day. Whether it’s school drop off, full time work, cooking for our families, studying at university, cleaning the house, catching up with friends (the list goes on), we manage to get it all done and still make time to embrace Active Living!

In my opinion, women run the world and our ability to handle whatever life throws at us while looking after our health is truly amazing!


Why do you think it’s so important for women to unite as a sisterhood and empower each other?

I believe women should encourage and empower one another and I can’t understand why we waste so much energy comparing our mind, our bodies, our lives to other women in our lives or ones we see on social media or on TV. That’s what I love about the LJ Sisterhood; it’s a network built by women all over the world to encourage and support each other to be fit, strong and healthy.

What are some examples of some small ways we can empower the women around us in our day to day life?

I believe in leading by example. If you choose to live a healthy, inspired life, then chances are you will inspire others around you to do the same. Perhaps without even realising it. 

What is one piece of advice you would like to share with the Lorna Jane Sisterhood?

That life is precious – so take a moment to think about what you really want to achieve in YOUR life. Find that thing you can’t stop thinking about and make sure you pursue it with passion! Visualise it, manifest it, and do the work! Trust me, hard work pays off, and being able to live your dream everyday is well worth the hours you put  in to get it. :) 



Shop the exclusive Lorna Jane #IAMWOMAN Campaign Tank here